Figma Inc (NYSE:FIG) shares are trading higher Thursday afternoon as investors lean into a more constructive AI narrative for design software during a risk-on session for the broader tech sector.
- Figma stock is showing upward movement. Why are FIG shares climbing?
What Is Driving Figma’s Stock Today?
The latest push follows a bullish analyst reset that frames AI as a demand driver for Figma’s collaborative product-development workflow, rather than a threat that replaces design tools. In that view, AI expands the number of people building digital products and increases workflow complexity — conditions that can favor a centralized collaboration platform.
With that backdrop, the bull case also points to monetization via a hybrid seat-based and usage-based model, including AI credits that can convert into incremental spend when customers exceed limits. The same thesis flags risks like slower AI adoption, more AI-native competition and weaker-than-expected monetization of AI features.
Figma Stock: Key Levels To Watch
From a longer-term trend lens, the stock is still in repair mode: it’s trading about 30% below the 200-day SMA ($31.63) after a steep 12-month drawdown of 80.84%. That said, price is now above the 20-day SMA ($19.45) and 50-day SMA ($20.55), and it’s pressing right around the 100-day SMA ($22.06), which often acts like a “decision line” for whether a rebound can turn into a more durable uptrend.
The moving-average structure is still mixed-to-bearish because the 20-day SMA remains below the 50-day SMA, and the 50-day SMA is below the 200-day SMA (the Death Cross that occurred in January). Momentum is improving, though: MACD is above its signal line with a positive histogram, which in plain English suggests downside pressure is easing and the rebound has better follow-through than the prior downswing.
- Key Resistance: $25.50 — Nearby pivot/round-number area where rebounds can stall before the stock can work back toward longer-term averages.
- Key Support: $18 — Nearby level tied to the lower end of the recent range, where buyers previously stepped in.
How Figma Compares to the Technology Sector Today
Figma is underperforming its sector today, up about 1.3% versus the Technology Select Sector SPDR ETF (NYSE:XLK), up +2.28%, a lag of roughly 0.97 percentage points. That matters because Technology is currently the top-ranked sector (1 of 11), so relative weakness on a strong sector day can hint that investors are still selective within software.
Zooming out, the sector backdrop has been constructive, with XLK up +2.64% over the past 30 days and up +30.10% over the past 90 days. If that sector strength persists, Figma’s next technical “tell” is whether it can convert the current bounce into sustained trade above the 100-day/200-day area rather than fading back into the lower range.
What Does Figma Do and How Does It Make Money?
Figma is engaged in transforming ideas into digital products and experiences, with a focus on the entire software creation lifecycle. Its browser-based platform is built to help teams launch products quickly, reflecting the idea that design spans more than a single step or role.
The company generates revenue from subscriptions for access to its platform, which is why the AI discussion is so central right now. If AI increases the number of builders and the complexity of collaboration, that can expand the addressable workflow Figma sits in, while also raising the bar on product differentiation and pricing power.
Figma Stock Price Movement on Thursday
FIG Stock Price Activity: Figma shares closed Thursday up 2.72% at $22.26 at the time of publication on Thursday, according to Benzinga Pro data.
Image: Shutterstock
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