On Tuesday, People (NASDAQ:PPLI) discussed second-quarter financial results during its earnings call. The full transcript is provided below.
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Summary
People reported strong Q2 2026 results with 6% digital revenue growth, marking the 11th consecutive quarter of growth, and an 18% increase in digital adjusted EBITDA with margins expanding to 26%.
The company is undergoing a leadership transition, with Neil Vogel taking over as CEO and Tim Quinn as CFO, focusing on executing a streamlined strategy centered on core assets like MGM and simplifying non-core portfolios.
People announced a $189 million cash influx from selling a limited partner stake in a third-party fund, which will bolster its balance sheet as it continues to trade at a discount to its asset value.
Strategic initiatives include AI-driven efficiencies, headcount optimization, and new revenue streams from events, subscriptions, and content licensing, with plans to maintain mid to high single-digit digital revenue growth for the full year.
The company is adapting its adjusted EBITDA definition to exclude non-core operating performance items for clearer financial reporting and has confirmed full-year guidance reflecting these changes.
Management expressed confidence in leveraging high-quality content for AI licensing deals and expanding non-session-based revenue while maintaining traditional ad revenue streams.
People’s corporate consolidation is on track, aiming for significant cost reductions by the first quarter of 2027, with a focus on completing the transformation into a more efficient and focused entity.
Full Transcript
OPERATOR
Good day and welcome to the People second quarter 2026 earnings conference call. All participants will be in a listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After introductory remarks, there will be an opportunity to ask questions. To ask a question, you may press star then one on your telephone keypad. And to withdraw your question, please press star then two. Please note this event is being recorded.
I would now like to turn the conference over to Mr. Christopher Halpin, Executive Vice President, Chief Operating Officer and Chief Financial Officer of People. Please go ahead.
Christopher Halpin, EVP, COO and CFO
Thank you. Good morning everyone. Christopher Halpin here and welcome to the People second quarter earnings call. Joining me today are Barry Diller, Chairman and Senior Executive of People, Neil Vogel and Tim Quinn. After close of business today, we will complete our leadership transition, making this my last call with you all. Then I will pass the torch in this new chapter to Neil who will be CEO of People, and Tim who will be CFO of People. People has published a presentation on the investor relations section of our website today entitled Q2 Earnings Presentation.
On this call, Barry, Neil, Tim and I will provide some introductory remarks referencing that presentation and then open it up to Q&A. Before we get to that, I’d like to remind you that during this presentation we may make certain statements that are considered forward-looking under the federal securities laws. These forward-looking statements may include statements related to our outlook, strategy and future performance and are based on current expectations and on information currently available to us.
Actual outcomes and results may differ materially from the future results expressed or implied in these statements due to a number of risks and uncertainties, including those contained in our most recent annual report on Form 10-K and in the subsequent reports we filed with the SEC. The information provided on this conference call should be considered in light of such risks. We’ll also discuss certain non-GAAP measures which, as a reminder, include adjusted EBITDA which we’ll refer to today as EBITDA for simplicity.
During the call I’ll also refer you to our earnings release, investor presentations, our public filings with the SEC, and again to the investor relations section of our website for all comparable GAAP measures and full reconciliations for all material non-GAAP measures. And now I will hand it over to Barry.
Barry Diller, Chairman and Senior Executive
Thanks, Chris. You know, about six months ago, somewhere around then, we began to chart a new course for the company. We decided that just being in the general acquisition business was not going to produce results as it had for the past couple of decades. We just didn’t think there were opportunities. But what we did have were two assets, People and our investment in MGM. We then determined to slim down our corporate operations and sell non-core assets.
And we’ve mostly completed that. And today before you is the management of People or probably eventually we’ll just refer to it as People. I really do want to thank Chris Halpin and Kendall Handler, our outgoing senior executives. And I’d like you all to give an official gentle welcome to Neil Vogel and Tim Quinn who are going to be conducting these calls today in the future. About MGM and our proposal to buy out many of the public shareholders, I’ve got no news.
We and our representatives and the special committee and their representatives, we’ve been and we continue to be in discussions. Whether it works or not is speculative. But what isn’t speculative is our very long-term belief in the management and in the business of MGM. And we’re going to increase our ownership in MGM either in one swoop or slowly. And either is really just fine with us. So I can’t comment any more about it, I mean, unless there’s some specific question I could comment on, which I doubt.
And I can’t tell you the timing of all this, but I would say certainly within the next 60 days. I would say probably at the outset though of course that could change. But I really think in the next 60 days we’ll come to a resolution. So with that, let’s proceed with the call. Chris, are you next with this?
Neil Vogel, CEO
I think I’m next. It’s Neil. Thanks, BD.
Barry Diller, Chairman and Senior Executive
Well, Neil, Ben, we’re in two different locations so this may be a bit squishy, but we’ll do the best we can and we’ll certainly answer all your questions. So Neil, welcome to the first call.
Neil Vogel, CEO
It’s great to be here. Again, there’s no need to be gentle. I’ve been on a few of these and I can handle non-gentle. But let’s get right to it and into our presentation. We can go to page three. As Barry just said, the game plan is consistent with what we’ve been outlining for the past few quarters, and again, what Barry just outlined. First, we’re going to execute at a high level at People, and we have another solid quarter here to detail. Second, we’re going to opportunistically deploy capital in the assets we know best, MGM, as Barry said, our publishing businesses and, should we choose, our stock via share repurchases.
And third, we’re going to continue simplifying the non-core portfolio and monetizing assets. To that end, we’re pleased to announce we’ve signed an agreement to sell our limited partner stake in a third-party fund to a group of private investors. We expect the transaction to close in the third quarter, generating approximately 189 million in gross cash for People’s balance sheet. Moving on to page four. This will be familiar to many of you. People continues to trade at a discount to the value of its MGM holdings plus cash.
That means investors are getting the media business People and all of our other stakes including Turo, Daily Beast, Vivian as well as our real estate effectively for free. The game plan we outlined is clear and the goal is to unlock the value shown. Now onto our publishing results for the quarter. Going to page five. For Q2 our 6% digital revenue growth represents our 11th straight quarter of growth and our drumbeat of solid execution continues. We continue to drive momentum in the face of major changes and disruptions in the market.
Our performance highlights the diversity and quality of our brands, revenue streams and audience sources. As we increasingly shifted resources to new initiatives in the quarter, we were able to deliver not only on our revenue goals, but on our profitability goals as well. We grew digital adjusted EBITDA by 18% while expanding margins to 26% versus 23% last year. Now there are two trends worth highlighting supporting our operating efficiency. First is AI gains.
We’re realizing significant benefits from AI across the company including helping our edit teams streamline content production and efficiency gains in data science, ad sales, ad targeting and numerous other areas. This frees up people and assets to focus on growth initiatives where we are reinvesting these gains. Second is headcount optimization, which is ongoing. We continue to reallocate our existing teams and people to focus on our growth initiatives.
The next slide gives a little more color on the business evolution, so going to slide six. The trends of our recent quarters continue. Importantly, audiences and advertisers are increasingly seeking brands with high-quality content in a world that is more and more saturated with the opposite. Q2 clearly illustrates the momentum of our brand-led non-session-based revenues, which grew at 16%, as well as the durability of our session-based business, which were nearly flat.
This is the growth dynamic for the foreseeable future. Non-sessions growth was driven by Apple News licensing, including our AI partnerships, social programs, events and Decipher. Non-session-based revenue is anchored in our brand strength. We’re creating more premium content in more formats more efficiently than we ever have. Session-based revenue was down only 1% in the quarter despite 22% declines in core sessions as our iconic brands and best-in-class sales team, ad tech stack and ad performance continue to drive both direct-sold and programmatic rate growth, and our commerce business has also proven resilient.
We expect our performance to continue in 2H26 with mid to high single-digit digital revenue growth for the full year and the next slide gives detail on some of our new projects. So going to page seven, we have a host of new initiatives that have recently launched or are on deck for the next quarter or so. Some of these are what BD has referred to as inversion projects. This is not a comprehensive list—by no means is this comprehensive—and we expect a steady stream of new offerings over the coming quarters.
We anticipate these projects will contribute to growth in 27 and beyond alongside our existing businesses. For illustration, let’s look at a couple of these things. First, let’s take a look at events. They’re a meaningful driver of revenue growth for us. Our upcoming third Charleston Food and Wine Classic is on track to be one of the largest events we produce. We acquired Hot Luck in the quarter, a Gen Z–focused food and music festival that’s a real complement to our assets.
It’s founded in Austin, Texas. We plan a multi-city expansion in 2027, anchoring our strategy for younger audiences. And we’re kicking off our first standalone Southern Living Tailgate event, also in Texas, with award-winning barbecue pitmasters, live music, cocktails and college football. And I will be there, and if you would like a drink, feel free to join us. The subscriptions business is another thing we’re very excited about. We have the subscription know-how of over 10 million print subscribers, and we’re creating fresh new ways for our communities to connect with brands they love.
In July we launched Southern Living Insiders, the brand’s first ever premium paid membership program featuring 60 years of never-before-available vintage recipes and a host of other benefits. We now have 4.5 million MyRecipes registered users using the free product. In August we are launching a subscription app offering elevated features the community has been asking for. And in October we expect to launch our People Premium subscription bundle, yet to be named, featuring exclusive content, special issues, games, app-only celebrity live chats and video series, and a raft of other special features.
On content distribution, our original social video series have become a key part of our offerings. We now have 47 original social series including breakout hits like InStyle’s The Intern or the Boss, People’s Pop Take and Travel and Leisure’s Travel Unfiltered that resonate with both audiences and sponsors. More to come: we’re part of the launch, which I believe was yesterday, of short-form video on Netflix. We license a curated library of videos from a number of our brands, and Apple News continues to grow and be a meaningful contributor.
And before I send it over to Tim to do financials, I’d like to echo Barry and thank Chris and Kendall for their partnership over the past years and for making this transition as smooth as possible. Now sending it over to Tim.
Tim Quinn, CFO
Great. Thank you, Neil. This quarter continues to demonstrate the strength and diversity of our brands and revenue streams and, importantly, with 11 straight quarters of digital revenue growth at People. The durability of our business model persists despite the pronounced changes AI has brought to the entire media landscape. Looking at slide 8, digital revenue grew 6% and, as Neil said, we delivered strong profitability and cash flow in the quarter. Total People segment EBITDA grew 5% while digital EBITDA grew 18%, and our margins improved to 26% versus 23% last year.
Ads revenue was about flat for the quarter, which is where we are absorbing the declines in core sessions. Our premium ad sales team, by contrast, is executing really well, delivering performance for our ad partners through increasingly integrated session- and non-session-based tactics and campaigns. As a result, we continue to command a premium and growing ad rates across our entire ads business, helping us to hold the line on session-based revenue as we grow non-session-based revenue.
Performance Marketing, which is primarily affiliate commerce, grew 13% in the quarter, and licensing grew 23%. Both are performing exceptionally well. This strong growth is underwritten by our continued large investment in high-quality human-created content. Print revenue declined 18% in the quarter as we continue to navigate the ongoing secular declines in print advertising. Despite these challenges, we do expect full-year print EBITDA will offset People income corporate overhead, as it has by design for the last several years.
I want to remind you most of our top-performing brands have print as part of their media mix, and magazines remain an important touch point connecting our brands with more than 10 million regular subscribers. Overall, we remain on track to deliver on our 2026 financial goals while simultaneously investing in new products and models that will define our brands’ futures. Turning to slide 9 in the deck, this addresses the strong free cash flow characteristics of People Inc. As a reminder, this is People, the operating company, and does not include the $800 million of cash held at the parent company. At People Inc., we continue to be disciplined and thoughtful about our investments, which in turn enables us to deliver strong EBITDA-to-free-cash-flow conversion. As you can see in the chart on the left, our cash position has been consistently improving over the last two years, and over the last 12 months alone we generated $179 million of free cash flow.
Every dollar of free cash flow reduces our net leverage ratio, and we expect to be under three times net levered by year-end. This once again highlights the valuation disconnect we outlined on page four, with People Inc. being valued at zero despite a building cash balance, strong and improving free cash flow, and an overall healthy balance sheet. With that, I now will turn it over to Chris.
Christopher Halpin, EVP, COO and CFO
Thank you. Moving to page 12, our corporate consolidation between the parent entity, now named People Incorporated, and our main operating business, People Inc., is proceeding well and on track. As I said before, Neil will become CEO of People Incorporated and Tim will become CFO after the close of business today, and Kendall and I will leave our roles and become consultants through March of next year. As we talked about last quarter, the full consolidation process will continue through Q1 of 2027.
Based on the timing of employee departures and the elimination of duplicative vendor and technology costs between corporate and People, we expect Q3 corporate costs to be in line with this past quarter, then step down to below 20 million in the fourth quarter and then down some more in the first quarter of 2027. We reaffirm our targets of 45 million of annual corporate run-rate expense and 30 million of total company stock-based compensation expense following the completion of the consolidation.
The second quarter of 2027 will be the first fully clean quarter reflecting that new cost structure. Note that those numbers assume no reallocation of Tim, Neil, and other executives’ compensation from the subsidiary to People Incorporated. A reallocation of a portion of their time is likely to occur, but would simply be a P and L geography change, increasing the subsidiary profitability by the amount moved up to corporate. Turning to page 13, we are adapting our definition of adjusted EBITDA starting this quarter to present what we believe is a clearer picture of the earnings power of the business.
Historically, our adjusted EBITDA included the impact of gains and losses from lease impairments and buyouts, gains and losses on certain asset sales, non-recurring restructuring costs, large litigation expenses for discrete legal matters, and costs related to M&A transactions. We have received feedback from investors that this was making our quarterly and annual performance and true earnings power harder to track, and we have considered for some time adapting the definition.
With the simplification of the broader company through the Angi spin, the Care.com sale, and the search wind-down, and with Neil and Tim taking over at corporate, we thought it the right time to adapt the definition to exclude the items in the sub-bullets on page 13. We believe these items are not representative of core operating performance and affect comparability, and we believe the adapted definition presents a clearer financial picture. Page 14 lays out the impact of the revised definition by quarter for both our People operating subsidiary at the top and the total People Incorporated, formerly IAC, at the bottom.
Tim will go through guidance in a moment, and page 16 bridges the impact on guidance from the adapted definition of adjusted EBITDA. And with that I’ll turn it back to Tim.
Tim Quinn, CFO
Right, so wrapping things up, pages 15 and 16: we are confirming our guidance for the full year and again showing investors on page 16 what has changed under the updated adjusted EBITDA definitions. The key takeaways are People Inc., the operating company, remains unchanged at 325 to 355 million of expected EBITDA, with the only adjustment under the new definition being the add-back of the $15 million of forecasted Google litigation expense. Previously the guide was 310 to 340.
We’ve increased the bottom of the range for Emerging and Other by $5 million, reflecting the strong first-half performance at the Daily Beast and Vivian. The full-year guide is now 10 to 15. IAC parent corporate costs are $80 million under the new EBITDA definition, which excludes one-time costs to achieve the corporate restructuring. We expect, as Chris said, this number to be about $45 million on a run-rate basis by the end of Q1 next year. That gets us to an overall guide for People Inc. of 255 to 290 for 2026. With that I think we’re done, and we can turn it over to the operator for questions.
OPERATOR
Thank you. We will now begin the question-and-answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star then two. And our first question for today will come from Justin Patterson with KeyBank. Please go ahead.
Justin Patterson, Analyst at KeyBanc Capital Markets
Great, thank you. Good morning, Chris. It’s been a pleasure working with you. Neil, welcome back to the call. I guess two for me. The first one just on latest initiatives and actions that you’re using to mitigate the core session declines. And then secondly I’m curious to hear about just how the licensing pipeline is building up for People. It seems like there’s still more AI partnerships out there. You’ve just started signing content partnerships, so I’d love to hear how you’re thinking about that opportunity set.
Thank you.
Neil Vogel, CEO
I think the second answer is quicker, so let’s do that first. So licensing, when you look at licensing in our business, it’s really three things. It’s AI licensing like our deals with OpenAI and Meta and Microsoft, it’s content licensing like we just did with Netflix and some other things we do out there, and it’s also sort of some old-school product licensing where we have Better Homes and Gardens products inside of Walmart and Southern Living products inside of Dillard’s. I think our focus going forward for the products is going to be much more do-it-ourselves, as BD has said. But that’s a material part of the business right now. I think we are seeing some—we have nothing new to talk about now, but we’re seeing real momentum, I think, in AI licensing for us. I think what has happened is if you look at the AI markets right now and what foundational model builders need, they need power, they need engineers, and they need inputs.
And increasingly as AI gets more and more real time, they need our inputs. I think Tim and I were talking about this earlier. I can’t think of any publisher that makes more high-quality content on the commercial topics that we cover than we do. So our new content is extremely valuable, and I think that’s been reflected in the deals we’ve done and the level of activity we have talking about new deals now. The deals we can talk about: there’s two kinds.
There’s sort of the all-you-can-eat deal of Meta or OpenAI, and then there’s the a la carte deal of Microsoft. But there’s a lot of action around this. That being said, we have nothing new to tell you guys, but we are very optimistic that people are understanding the value of our content. It is worth noting people are understanding the value of our content because we are able to restrict almost everybody from using our content, using our Cloudflare blocking, and they have to pay for it.
And when people have to pay for it, it seems they’re really coming to the table. I’m sure we’ll talk about Google later. They’re not paying for it. And we’ll get into that. The second question, or the first question you asked, was sort of about sessions durability and how we’re going to maintain sessions growth. I think history is a good indication of what we’re doing here. We’ve made 11 straight quarters of digital revenue growth in a very rapidly changing market.
And our brands—our brands are really our foundation of all of this. In a world where things are increasingly not real, our brands are about as real as it gets. And they have gravitas, and they have history, and they have real fan bases, and we spend so much energy keeping them vibrant and putting them in new places and meeting users where they are that we really have all these new business opportunities that have emerged from that. And whether it’s TikTok or Apple News or our own products or Instagram or events or subscriptions or even, like we like to talk about, our new sweet tea we’re going to launch at Southern Living—we have incredible opportunity in the non-session space revenue line based on these brands, and I think that’s going to fuel the growth going forward. I think we’ve also been very good—and Tim has talked about it—we’ve been very good at taking advantage of the durability of our old-school web businesses, which are still performing, and they’re performing again because we have great brands and because our ads and our marketing deals we do really perform for advertisers.
So we feel very good, we feel very optimistic about our ability to reach audiences in new places. And we’ve never had more ways to reach audiences and to drive revenue in new ways. We’ve never had this many ways to drive revenue before. I don’t know, Tim, if you have anything you want to add to that. Just to highlight a couple statistics: Google search traffic in the quarter was about 21% of our traffic. In the past we’ve said it was roughly two thirds. So we’re clearly closer to the other side of it, but we’re not out the other side of it. And you can see the impact of declining sessions in our numbers. They would be better but for it, but we’re still working through it. What we are doing—and we’ve always been on our front foot on this for a couple of years—is we’ve been planning and preparing for this reality.
This is not new news to us. As Neil outlined in the new growth initiatives, those are all year-plus, year-and-a-half in formulation and we’re now getting to the point where we can start to monetize it. So we’re excited about that and being closer to the other side, but not out the other side of the traffic realities. Operator, next question.
OPERATOR
The next question will come from Dan Kernos with StoneX. Please go ahead.
Dan Kernos, Analyst at StoneX
All right, thanks. Good morning, Neil. Ask and ye shall receive. So you did tell the Wall Street Journal recently that turning off and blocking Google was 100% on the table. So maybe you want to spend some time talking about what that means for People, especially given other market commentary and some of the regulators mandating that Google split their AI and search crawler. Got it. That’s super helpful. And then can you guys just talk about the nature of the limited partner sale?
Is there any tax exposure beyond the NOLs and are there any other potential outside-the-box opportunities like that? How much could they total? Thanks guys.
Christopher Halpin, EVP, COO and CFO
Sure. Thanks, Dan. So the interests we sold are limited partner stakes in HLVP funds, which have been a venture relationship of IAC for some time. We explored selling the illiquid stakes as limited partners. Russ Varsht and his team, who lead M&A for us, worked on it for some time and were able to strike a deal to sell those to a group of third-party, basically secondary private equity investors for approximately $189 million. We expect that transaction to close relatively quickly and in the third quarter.
As a reminder, when it comes to taxes, we generated a large taxable loss, a capital loss, on the sale of care.com, unfortunately. But the good news is we still have more than $250 million remaining on that capital loss. So we can more than offset the gain that we have embedded in the sale of these LP stakes. More broadly, we have said for some time—and have been, but said for some time—that we are selling these other assets, and there are the ones that we publicly laid out on the sum-of-the-parts slide.
There are also some other assets in the business. Nothing of the scale of these fund interests. But we talked about domains that we’re selling and other assets, and we’ll continue to find little pockets of money opportunistically across the portfolio. Thanks, Dan. Operator, next question.
OPERATOR
The next question will come from John Blackledge with TD Cowen. Please go ahead.
John Blackledge, Analyst at TD Cowen
Great, thank you. Maybe just going to People Digital results and 2Q revenue. Digital revenue was in line. EBITDA was better with pretty significant incremental margins. If you can just talk about the puts and takes of the 2Q digital revenue and EBITDA, and then also if you could hit on how we should think about 3Q digital revenue and EBITDA trajectory. And then secondly, just zooming out a little bit, if you could talk about broader ad market trends across different categories.
Tim Quinn, CFO
Thank you. Great, John. I’ll take the first one and Neil and I will tag team the second probably. But Q2 came in where we expected and was led by our non-session-based revenue initiatives that Neil outlined and our ability to hold the line on the session-based revenue streams. We highlighted the non-session-based revenue drivers already, but I will reiterate them: it’s events, our social extensions and social series, Decipher, and notably our really strong licensing business and performance overall.
We expect the second half, and Q3 specifically, to look a lot like the first half. And the formula remains the same: it’s grow the non-session base, the 40-plus percent, at roughly 20% and continue to hold the line on the session-based revenue drivers. We do expect to see some moderation in performance marketing in the second half. We had exceptionally strong performance second half last year—about 25% growth in the second half. That will slow a bit but we expect that to be offset by some acceleration on the ad side.
Just to make one point on print: print, we expect Q3 to look quite a bit like Q2—so, a lower EBITDA, not quite covering the corporate overhead cost. But we expect to see an acceleration in Q4 and that’s mostly seasonality. That’s not a fundamental change in the macro outlook. You make a good point on margins in particular. Super pleased with our ability to deliver strong profitability in Q2 while we continue to invest. I keep making that point, but that’s important, right?
We’re self-funding these new growth initiatives while maintaining and in fact growing margins. With respect to incremental margins, you know, we do manage it over the course of the year. We do see some acceleration in investing in the back half of the year. So we’re not going to deliver the 60–70% incremental margins again. But we do expect to continue to have strong margins. We’ve been targeting 30–40% incremental margins overall for the year and I think we’re on track to deliver that.
So overall really happy with the performance on both sides of the ledger, particularly on the margin side. And we’ll continue to be thoughtful about it and balance investing with margin expansion.
Neil Vogel, CEO
Broader ad market we can go through quickly. Again, I think last quarter we said 6 out of 10. If you had to rate the whole market I would again say 6 out of 10. Tim will get into some of the categories that are performing and some that are more challenged.
Tim Quinn, CFO
Yeah, I mean I think the strength we’re seeing continuously: strength in health and pharma, beauty, media and entertainment. We’ve seen some pockets of advertisers pull back. We saw some in Q2, Q3 that are more exposed to either geopolitical or inflation, and specifically in categories like food, beverage and CPG. So we’re continuing to sort of manage through it. I think that the overall market is good to very good. But there are definitely pockets of caution.
And so that’s where Neil comes up with the sort of six out of ten. But you know, we’re continuing to see strength and we think that the back half will be, you know, good to very good.
Neil Vogel, CEO
We don’t get seven, so it’s a six or an eight. So we put it as a six—six, seven.
Operator. Next question.
OPERATOR
The next question will come from Jason Helstein with Oppenheimer. Please go ahead.
Jason Helstein, Analyst at Oppenheimer
Thanks. I’m going to try one at MGM and then just a business question on People. So I think at the time, Barry, that the deal was announced, the math that we were doing—something like the transaction implied something like three and a half times core EBITDAR, which is something like a 50% discount to where peers are trading at. And so understand the logic of why you think MGM as a portfolio is undervalued. If you are not successful in this, I guess maybe how do you think MGM on their own can narrow the gap, right, relative to what the fair value?
And so that’s, I don’t know, maybe you can comment on that. And then just second, Neil or Tim, can you just talk about what is the glide path to get back to, you know, kind of double-digit digital growth at People and like how long do we think it takes potentially? Thanks.
Barry Diller, Chairman and Senior Executive
Well, as to MGM, the way for MGM is to do what they have been doing, which is operate the business as they have been—extremely well. They have, as you all know, bought back a huge amount of the capitalization over the last several years. So it’s smart capital allocation and it’s excellent operations, and they’ll continue to do that notwithstanding anything.
Neil Vogel, CEO
Glide path. The math on the glide path is pretty easy. I mean you guys can see it. We have 40% of the business—40 plus percent—that is the non-session-based revenue which is growing nicely. And we have a little less than 60% that we’re maintaining, which is a sessions-based business. To the extent we get real momentum—and I think we will—in all of our efforts to really grow the non-session-based business at a rate that the math works to get us above that 10%.
That is a goal of ours. Now I don’t want to give you a time frame of when it’s going to happen, but you can see all the investments we’re making, all the quote inversion-type projects, all the new projects, all the brand extensions, all the licensing deals. We feel like we have good momentum. We’ve got a good amount of confidence here and we’ll see. I don’t know if Tim wants to add anything to that.
Tim Quinn, CFO
The only thing I would add is that each one of the projects that we outlined and the projects that we will be launching in the coming weeks and months are important to the brands themselves. And if you look at any one brand, the growth that they contribute to those brands would be meaningful and impressive. We think we can ladder those up to something that’s meaningful for growth in 2027 and beyond for the company. And that’s sort of the play is to take that high single-digits formula that Neil outlined at the top and start layering in these new growth vectors.
That’s how we get back to 10-plus percent.
Neil Vogel, CEO
Okay, operator, next question.
Barry Diller, Chairman and Senior Executive
No, can I add to the previous question?
Thank you so much. I would just tell you all that I can’t pinpoint this in time, but I’d be very disappointed. All of you should be disappointed. We’d be very disappointed if we didn’t get above that mark again relatively soon without a pinpoint in time. But of course we should. You can go to the next question.
Neil Vogel, CEO
Sure, go ahead.
OPERATOR
The next question will come from Eric Sheridan with Goldman Sachs. Please go ahead.
Eric Sheridan, Analyst at Goldman Sachs
Thanks so much for taking the questions. Maybe two if I could. Just turning to Turo, even though you have more of a minority interest there, any update in terms of the operating performance in Turo and how you think about the prospects for that business over the medium to long term.
And then the second would be you saw some very strong revenue growth in emerging and other. Can we unpack some of the drivers of that as well? Thanks so much.
Neil Vogel, CEO
Sure. Thanks, Eric. Turo continues to execute well, we talked about it last quarter. They had a strong second quarter, revenue grew 17% year over year with strong performance across trip days, GBV, and they are scaling on EBITDA margins. We talked about last quarter. EBITDA positive, free cash flow positive. When we look at the public rental car comps where we would, and we would argue Turo is more than just rental car, but we believe they’re growing, we know they’re growing faster than what we’re seeing for those players and outperforming the broader travel market.
Marketplace fundamentals remain healthy, growing supply, which is always what we look for in terms of attractive ROI for hosts, and geographical diversity. So it’s a very solid story. And BD, anything you would add on Turo?
Barry Diller, Chairman and Senior Executive
I would only add the following. The business is now solid and growing. I urge Turo to go public. I think that’s the best form for that company. I hope it happens. I can’t predict it, but I hope so. Which would give us liquidity. This is not a long term asset for this company, but we’re certainly not going to do anything with it until we get I think the fullest value, which I think can really probably most likely if somebody comes over the horizon will be achieved by the company going public, which its record in its future really indicates it should.
Neil Vogel, CEO
Thank you, BD. And then on the second question was emerging and other, Eric, right?
Eric Sheridan, Analyst at Goldman Sachs
Yeah, that’s correct.
Neil Vogel, CEO
Just to straighten there. Yeah. So two elements, Daily Beast, the management team there, Ben, Joanna, Keith, continue to execute and their colleagues continue to execute really well in I guess what we describe as a multi-channel media news business. And their innovation and expansion into podcasts, into video, into new categories, combined with strong monetization, strong content and good product has led to the exceptional results there. Not just, you know, strongly double digit revenue growth, but scaling margins.
And, you know, we feel great about the performance there. And then Vivian is one where, you know, for a while, Bill Kong, the CEO, Parth, the chairman and founder and Eric, you know, their performance was masked by a challenging macro as the nursing segment really just had so many headwinds while healthcare companies cut back on their spend during that time. They would be the absolute tip of the spear across our portfolio, but also within their industry of implementation of AI into their products, into their marketplace, matching into their clinician servicing, and they are really benefiting from it.
On the other side, as the headwinds abate and then their position and superior product and also clinician liquidity. With 2.7 million clinicians, I got it right for once, right on the way out. 2.7 million clinicians puts them in a very special spot both for health systems and staffing agencies. And then their EBITDA margins are scaling because they have fantastic gross margins and real OPEX scale. So two good stories there.
Barry Diller, Chairman and Senior Executive
Yeah. I would add though that neither these are small businesses and neither of them are core to us and neither of them will be part of us in the future. At what point we can’t say, but we are, as we’ve said and consistently have done, so we’re going to sell all of our non, non-core assets over time.
Eric Sheridan, Analyst at Goldman Sachs
Yeah.
Great.
Neil Vogel, CEO
Thank you, BD. Operator, next question.
OPERATOR
The next question will come from James Henney with Jefferies. Please go ahead.
James Henney, Analyst at Jefferies
Great. Thank you, guys.
I think just a quick modeling question for me. Just how should we be thinking about corporate expenses going forward? Anything you can share there would be helpful.
Thank you.
Barry Diller, Chairman and Senior Executive
They’re going to come down. That’s what we can share. And over time they’ll come down much more than we’ve already stated. So that’s what’s going to happen to them.
Tim Quinn, CFO
Yeah, just for modeling, we were about 20 million this quarter. We said roughly around the same next quarter, below 20 and dropping in the fourth quarter, down even more in 1Q27. That slope is as corporate employees depart and are consolidated across that period. The biggest period of departure is the first quarter of next year after we file the Q and the, sorry, the K and the tax return in the audit. So, you know, below 20 in the fourth quarter and then down again in the first quarter of next year and then the second quarter we said we’d be clean at 45 million run rate. So you can think about it simplistically as 11 and a quarter million a quarter at that point, about. And then seven and a half million. Yeah, fair enough. Thank you, James.
OPERATOR
The next question will come from Steven Ju with UBS. Please go ahead.
Steven Ju, Analyst at UBS
All right, great. Thanks, guys. Chris, enjoyed working with you over the years and best of luck with the next gig. And Neil and Tim, was wondering if we can talk about the content creation that lives in print versus the digital side of things that People and what plans there may be to house all of the expenses in one segment, particularly as the print segment EBITDA dollars are now down to single digit millions on a quarterly basis. Now, I guess another way to ask the question is about the transport of content from print to digital, digital to print, et cetera, for consumption and how seamless that might be now.
Neil Vogel, CEO
Yeah, you know, let’s talk about print for a second and then we’ll talk about the editorial side of it. But as I said at the outset, our best brands have a print element and sizable paying audiences. You know, we have a, we have 10 million subscribers. They pay us over $150 million a year. You know, so we have a healthy subscription business that is remarkably stable. The challenge with print is the advertising side of the house. I am of the belief that the subscribers we have from print are one of our most valuable assets as we make this transition to the future.
They are our super users. They consume our content and our media across print, digital, social and all other mediums. And I think that’s going to be an asset that we leverage going forward as it relates specifically to content. A couple years ago, we put all of our content operations under one editor in chief for our main brands. We think that that was an important decision. Then it turned out to be a good decision to really unify the brand and get people to stop thinking about the fiefdoms that they live in and all of that.
For the most part, our magazine content still lives in the magazine. It’s, it’s not as. It’s fairly distinct. Yeah. So there are distinct cost structures in each. You know, for now, we’re going to live in these segments. But I think as the world evolves and as we start to leverage these subscribers in new ways, there’s a potential to start to see it all as, you know, as one business. I mean, ultimately our goal is to grow total revenue, not just digital revenue, but total revenue.
And I can start to see that path now as, as the print advertising dollars become relatively immaterial. Now again, we have to manage through all of that. It’s not a tomorrow thing, but that’s how I kind of crystal ball, that’s how I see the future. I don’t know if you add anything to that.
Tim Quinn, CFO
No, that’s perfect.
Neil Vogel, CEO
Thank you, Stephen. Operator.
OPERATOR
Next question.
The next question will come from Yousef Scully with Truist. Please go ahead.
Robert, Analyst at Truist (for Yousef Scully)
Hi, this is Robert on for Yousef. Thanks for taking our questions and congrats Tim. And congrats Chris and Neil and Tim. On the session-based revenue. So the implied session, the monetization, the revenue per session is a pretty remarkable number. So I know you guys spoke about a little bit on the call, but hoping that we could just unpack it a little bit more.
Thanks.
Neil Vogel, CEO
Yeah, I mean on the session-based revenue. The way to think about it is a session creates an ad impression. That ad impression, that ad impression gets monetized through the programmatic markets. So that’s what we lose when we lose on the volume side. What we gain and what we’ve gotten good at is packaging our session-based and non-session-based ad assets and programs and campaigns with growing rates. And so basically we’re saying to the advertiser, you get the session-based, you know, the web and you get social and you get events and you get all these other assets.
And that’s really been, you know, a key part of the future. The second part is a flight to quality, we like to think of as a flight to quality, which is, you know, there’s a decreasing supply of quality content on the, on the web. That which is quality is commanding a premium. We’ve always commanded a premium. In the programmatic markets, that premium has increased and is growing. And so the shorthand answer is our rates are up. While our sessions are down, our rates are up significantly, our rates are up as a function of the quality of our content and the performance of our sales.
Barry Diller, Chairman and Senior Executive
It’s important to always add one thing. There’s no tricks in that. We’re not overloading pages with ads. It’s pure rate. And as Tim said, value is accruing to these brands that are meaningful in a world where people are looking for clarity of meaning in their content.
And it’s really helping us.
Neil Vogel, CEO
Let’s go to the last question.
Okay, great, thanks.
OPERATOR
The next question will come from Tom Champion with Piper Sandler. Please go ahead.
Tom Champion, Analyst at Piper Sandler
Thanks. Good morning, everyone.
Question for Mr. Diller. You referenced the old acquisition model is no longer viable in your introductory remarks. And I’m just curious if you could elaborate on why that’s the case and maybe what’s structurally changed in the market. And then maybe for Neil, can you just remind us the timeline ahead or the goalposts we should keep in mind in the Google litigation upcoming? Thank you.
Barry Diller, Chairman and Senior Executive
This company was really built on being very early at virtual models and Internet life. And that field was fertile for at least 20 years, building, buying various entities, all in areas of e-commerce, etc. In the last years, obviously there’s, just like any area where you’re there at the beginning of the revolution and participating through it, less opportunities. And the opportunities that we saw were, I felt, overpriced and just nowhere as interesting.
And we spent really a couple of years really scouring, trying to chart a new acquisition path, a new path, growth path based on investing, et cetera, and decided that it really wasn’t there for us. And so we then, I think, took this very dramatic strong pivot to two companies that we knew well that were, in our opinion, forever assets, scaled down the company appropriately and off to executing, particularly, as you’ve heard, the excellent management of Neil and Tim, and all of the people who work at People, who’ve outperformed their industry in large measures and have big opportunity ahead of them, and creation of whole new businesses where I think there is virgin territory. So that’s sketchy. But it’s the reason why we decided we would really change our trajectory. And we have. And thank you all for being with us on this kind of first official call of this new area for what is now People. Very hard for me to lose the word IAC in my vocabulary and in my emails and in all other parts of where I’ve been somewhat identified with IAC over the last years. But we’ve changed actually our name since the very beginning as Silver King.
We’ve changed it, I think it’s four or five times. Each time has been the kind of beginning of a new successful chapter. So, anyway, there we are. Thank you. And unless my colleagues have anything else to add, we will address you in the next quarter.
Christopher Halpin, EVP, COO and CFO
Yeah, let me just answer really quickly. I’ll answer your Google question. Let me get quick. This is an easy one. Best estimates will resolve in 2027. Again, we believe we’re relying on government findings that Google engaged in anti-competitive practices in the ad-tech business. There’s no material updates in this past quarter, but, you know, we believe the settlement could and should be material and we expect it to resolve next year. Thank you.
Thank you, operator.
Thank you all.
OPERATOR
The conference is now concluded. Thank you for attending today’s presentation. You may now disconnect.
Goodbye.
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