Mark Cuban says AI could help solo entrepreneurs compete with large companies, while businesses that fail to adopt the technology risk missing new opportunities.
Cuban Shows How ChatGPT Can Disrupt Food Business
In a video posted on social media on Wednesday, Cuban spoke with a16z general partner Julie Yoo and Erik Torenberg and described how he used OpenAI’s ChatGPT to show AI’s potential to the head of a consumer food company.
The executive had been discussing acquisitions and the potential impact of GLP-1 medications on consumer behavior when Cuban proposed a practical experiment.
He asked ChatGPT to develop a competing version of the company’s top-selling cookie that would be more suitable for consumers concerned about GLP-1 drugs and cost less.
He also requested a detailed bill of materials, sourcing information and manufacturing requirements. Cuban said the AI tool returned its response in roughly three minutes, which surprised the executive.
Why Mark Cuban Thinks CEOs Must Understand AI
Cuban argued that AI’s value depends on people who know how to apply it to real-world business challenges. “AI is not smart. It’s book smart maybe, but it’s not street smart. It’s not entrepreneur smart,” he said, noting the need for human guidance.
He added that companies could struggle to capitalize on the technology if senior leadership doesn’t understand how it works.
In May, Cuban said CEOs must understand AI strategy, warning that companies whose leaders lack the knowledge to navigate the technology could face significant challenges in the coming years.
AI Could Create the Next Trillionaire Entrepreneur
Cuban also argued that AI is lowering barriers for entrepreneurs who previously needed significant resources to build a business.
Individuals could increasingly use AI agents to perform tasks that once required larger teams, potentially enabling them to launch businesses with fewer employees and lower costs.
“There’s no better time to be an entrepreneur than right now,” Cuban said.
He predicted that someone working from home and deploying a network of AI agents could eventually build an extraordinarily valuable business.
“There will be the trillionaire in the basement,” he said, adding, “There will be somebody who puts out their own agent swarm but does it on an entrepreneurial basis.”
This isn’t the first time Cuban has said this. In 2025, he predicted that AI could create the world’s first trillionaire, potentially an entrepreneur working alone from their basement.
Mark Cuban Warns of AI Debt Risks
Earlier, Cuban said he supports AI development but urged the industry to be realistic about its risks. “I’m not a naysayer on AI,” he told Steven Bartlett on “The Diary of a CEO” podcast. “I’m the biggest proponent, but you have to be honest about it.”
Cuban warned that hyperscalers are taking on substantial debt to fund AI investments, potentially facing higher borrowing costs and difficulty raising additional capital.
While praising Nvidia Corp CEO Jensen Huang, he said the chipmaker is subsidizing the industry and pointed to Meta Platforms, Inc. as another company borrowing more than it generates. “It’s a race,” he said.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo Courtesy: Kathy Hutchins on Shutterstock.com
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