Ford Motor Co. (NYSE:F) CEO Jim Farley said on Tuesday that the automaker’s $30,000 electric pickup truck, Fathom, will enable owners to power their homes without needing a wall-mounted inverter unit.
Farley Says Ford Making Technology ‘Accessible’
In a post on X, the CEO shared that the Ford Fathom, based on the automaker’s Universal EV Platform, will feature “bidirectional power” tech that will allow owners to power their homes and “bring more than 10 kW of home power—without a separate wall-mounted inverter.”
Notably, Tesla Inc.‘s (NASDAQ:TSLA) vehicles also support vehicle-to-home power, but a Powerwall 3 unit is required to use the technology for the Model 3 and Model Y, while the Cybertruck can directly power homes via its built-in inverter system.
“Making the technology more accessible is one part of the work. We’re also working with utilities to make connecting these vehicles simpler and scalable,” Farley said.
The CEO touted Ford collaborating with companies like American Electric Power Company Inc. (NASDAQ:AEP), Pacific Gas & Electric Co. (NYSE:PCG), CMS Energy Corp (NYSE:CMS), Exelon Corp (NASDAQ:EXC) and Canada’s BC Hydro.
Ford says the vehicle’s two-way electricity flow can charge the vehicle when electricity costs less and power the owners’ homes when electricity costs rise via the Home Power Management system.
“The only hardware required is Ford’s Home Power Station, which is expected to cost about half as much as our first-generation bidirectional charger,” Ford said in a statement released on Tuesday.
On the other hand, the Fathom would also power homes when there’s no power. “Customers will need the Ford Home Power Station and Ford Home Backup Power Panel, which is expected to cost at least 60% less than our first-generation home backup hardware,” the company said.
Ford Q3 2026 Earnings
The Detroit-based automaker is set to report its Q3 2026 earnings on Wednesday, with Benzinga Pro data showing that analysts expect Ford to report an EPS of $0.40 per share. The market also estimates the company to report revenue of $45.78 billion.
For reference, Ford reported EPS of $0.42 per share in the second quarter, while it reported revenue of about $48.30 billion.
GM CEO Mary Barra Backs New Trucks
Meanwhile, General Motors Co. (NYSE:GM) CEO Mary Barra, during the automaker’s earnings call with investors earlier this month, said that the company’s next-generation pickup trucks, like the Chevrolet Silverado and the GMC Sierra, did not need incentives to perform well in the market, unlike rivals.
GM also announced a stock buyback worth $20 billion during the earnings call, which was criticized by Michigan Democratic Senate Candidate Abdul El-Sayed, who said the company should instead invest in its workforce and domestic production.
Check out more of Benzinga’s Future Of Mobility coverage by following this link.
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