Baosheng Media Group (NASDAQ:BAOS) is down more than 15% on Monday, according to Benzinga Pro, after the company disclosed a potential issuance and sale of up to $30 million worth of ordinary shares to High West Partners LLC (HW) under a securities purchase agreement dated July 10, 2026.
The China-based online marketing company will also issue HW an additional $300,000 worth of ordinary shares as commitment shares under the agreement.
Explores AI Marketing Partnership With Zhongcheng Kexin
Last week, Baosheng disclosed it is reportedly exploring a strategic collaboration with Beijing Zhongcheng Kexin Technology Development Co., Ltd.
This partnership aims to enhance Baosheng’s capabilities in AI-driven marketing solutions, particularly in the cultural tourism sector.
The memorandum of understanding (MOU) establishes a framework for potential cooperation, focusing on integrating Baosheng’s AI short-form video marketing with Zhongcheng Kexin’s digital solutions for tourist attractions.
This collaboration could significantly boost Baosheng’s revenue from AI-driven initiatives, targeting a near-term goal of 30% of total revenue from AI services.
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