Ford Motor Co. (NYSE:F) announced on Wednesday a reshuffling of personnel and teams, with the company’s EV chief, Doug Field, departing his role as the carmaker shifts focus to software-defined vehicles.
Ford Announces Product Creation and Industrialization Department
In an official statement, the company shared that it was establishing a new department within its ranks. Dubbed the “Product Creation and Industrialization” department, it would be led by Ford’s Chief Operating Officer, Kumar Galhotra, and integrates the company’s “Electric Vehicle, Digital and Design team with its global Industrial System,” Ford said. Field, on the other hand, will depart after a month-long transition period.
The move is also focusing on Ford’s target to achieve 8% adjusted EBIT margin by 2029. Farley, in the statement, said that the change represented the “modern Ford,” offering “high-quality, software-defined vehicles,” with multiple powertrain options and “distinctive digital experiences.”
The Detroit-based automaker reported mixed fourth-quarter 2025 earnings, with its revenue of $42.45 billion beating market estimates of $41.53 billion. However, Ford’s adjusted earnings of 13 cents per share missed estimates of 18 cents per share.
A Revamped Portfolio
Ford also touted its revamped portfolio, sharing that it would update over 80% of its North American portfolio and 70% of its global portfolio by volume by 2029. Ford will also target offering updated electrical architectures and electrified powertrains in over 90% of its vehicles by 2030.
Ford said these efforts would help the “rapid rollout of BlueCruise and the Ford Digital Experience,” while also providing a path toward “future Level 3 autonomous driving.” It also touted its Universal EV Platform, sharing that it would also serve as the basis of a mid-sized pickup truck, and the next generation F-150 and F-Series Super Duty.
Ford’s Domestic Manufacturing Push
Farley had earlier hailed the Detroit-based automaker’s domestic manufacturing exploits, which, according to data showcased by Ford, exceeded those of its competitors in the auto industry. Ford assembled and sold over 1.8 million vehicles in the U.S., Farley said. It had exported 311,000 units to other markets and imported 378,000 units into the U.S. Ford also employed over 56,300 hourly manufacturing workers in its U.S. plants.
Elsewhere, reports have emerged that the President Donald Trump administration has approached Ford, among other companies, to help bolster domestic defense manufacturing capabilities by producing weapons, munitions and other military equipment.
According to Benzinga Edge Rankings, Ford offers satisfactory Momentum and provides a favorable price trend in the long term.
Price Action: F declined 0.37% to $12.66 during the after-hours trading session on Wednesday.
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