Ferrari NV (NYSE:RACE) on Wednesday released a new interior walkthrough video for the Luce, its first fully electric vehicle, offering the clearest public look yet at the cabin of a model that marks a historic break for the Italian supercar maker as it pushes into battery-powered performance.
LoveFrom Shapes Ferrari’s Digital Cabin
Ferrari unveiled the Luce name and early interior teasers in February, and Reuters reported the EV was developed with LoveFrom, the design collective founded by former Apple design leaders Jony Ive and Marc Newson.
The new video shows a cabin that leans hard into tactile controls instead of the giant tablet-style screens that have become common across the EV industry. Social media commentator Sawyer Merritt highlighted the clip on X and noted that Ive had recently argued that “a large touchscreen doesn’t work in a car,” framing the Luce as a deliberate move in the opposite direction.
Ferrari Favors Touch And Driver Focus
The walkthrough shows the driver display mounted directly to the steering column so the cluster moves with the wheel when it is adjusted. The steering wheel itself appears machined from a single aluminum piece and uses physical control pods along with Ferrari’s signature E-Manettino power-flow selector, while the center screen uses restrained proportions, curved corners and typography that several auto outlets said recall older iOS-era Apple design language.
The cabin also includes a glass-and-leather key with an e-ink display that changes appearance once docked in the console, visually signaling power transfer as the interior lights respond.
Luce Targets Performance Amid EV Headwinds
From what Ferrari has let on so far, the Luce will be a four-door, four-seat EV with a 122-kWh battery, about 330 miles of range under European testing, roughly 1,000 horsepower from four motors, simulated gear shifts for added driver feedback, and a curb weight just under 5,100 pounds.
That makes the Luce a potential new benchmark in high-performance EVs, a space Tesla’s long-delayed Roadster still has not entered despite Elon Musk repeatedly touting Ferrari-level performance.
But Ferrari is also confronting weak demand for luxury EVs. Reuters reported last year that it delayed a second EV to at least 2028, and later said the company cut its 2030 full-EV target to 20% of its lineup from 40%.
Price Action: RACE dropped 0.30% to $357.06 at market close on Wednesday, adding 0.022% to $357.14 during the after-hours session.
According to Benzinga Edge Rankings, Ferrari offers a good score on the Growth and Quality metric.
Photo Courtesy: jhxfilm on Shutterstock.com
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