OpenAI reportedly plans to soon launch its AI video generator, Sora, within ChatGPT, competing with text-to-video tools from Meta Platforms (NASDAQ:META) and Google (NASDAQ:GOOG) (NASDAQ:GOOGL).
While text-based AI is already widely used, video- and image-generating models represent the next frontier for technological disruption, according to The Information.
According to the publication, the AI company will keep the Sora app running as a standalone platform. Sources told The Information that OpenAI’s strategy shift could boost chatbot usage and costs, following the Sora mobile app release five months ago.
OpenAI did not immediately respond to Benzinga‘s request for comments.
Sora AI Expands Use
The talks of Sora being integrated into ChatGPT are interesting, as February reports suggested that increased focus on its ChatGPT model led to the neglect of other teams in OpenAI, including Sora.
Launched in 2024, Sora garnered an encouraging response. Billionaire investor Mark Cuban permitted users to create AI videos featuring him to serve as free advertisements for his pharmaceutical company, Cost Plus Drugs. Cuban was impressed with the results and said, “So far it’s worked out great.”
In June, Microsoft Corp. (NASDAQ:MSFT) launched Bing Video Creator, integrating OpenAI’s Sora model to let users generate videos from text for free, following Alphabet’s recent Veo 3 video AI announcement. This was the first time Sora was made widely accessible to the public, as the Sam Altman-led company had previously limited it to a few paying customers.
Soon after launching the upgraded Sora 2 in September, Altman gave rights holders greater control over their copyrighted characters following widespread misuse of popular icons like Pikachu, SpongeBob, and Ronald McDonald on the platform. The company also offered to share a portion of revenue with rights holders who allow users to generate content featuring their characters.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by a Benzinga editor.
Image via Shutterstock
Recent Comments