SoundHound AI Inc (NASDAQ:SOUN) shares are trading higher Tuesday morning after the voice-AI company unveiled a new “Sales Assist” agent designed to bring real-time agentic AI to the retail sales floor. Here’s what investors need to know.
- SoundHound AI stock is showing upward movement. Why is SOUN stock advancing?
AI Assistant Boosts Telecom Retail
Announced ahead of Mobile World Congress 2026 in Barcelona, Sales Assist is a voice-powered tool that listens to live customer conversations, analyzes intent and account data, and then pushes instant recommendations to store staff on a tablet or other connected device.
The system can check upgrade eligibility, pull billing and promotions, surface trade-in offers and suggest add-ons or bundles, aiming to shorten sales cycles and lift revenue per customer.
The product is initially targeting telecom retailers, where complex tariffs and upgrade options often slow transactions, but SoundHound expects broader adoption across brick-and-mortar settings.
Enterprise Growth Drives AI Expansion
The company says its underlying agentic AI platform already supports hundreds of large enterprise deployments and processed nearly 30 million AI-driven customer interactions for telecom and retail clients in 2025.
The new offering could help deepen SoundHound’s presence in Europe and expand recurring software revenue as more chains look to AI to standardize compliance messaging, reduce training time and capture cross-sell opportunities.
SoundHound AI Below Key Averages
Currently, SoundHound AI is trading 5.2% below its 20-day simple moving average (SMA) and 20.6% below its 100-day SMA, indicating some short-term weakness despite the recent gains.
Over the past 12 months, shares have decreased by 12.73%, and they are currently positioned closer to their 52-week lows than highs.
The RSI is at 37.46, which is considered neutral territory, suggesting that the stock is neither overbought nor oversold. Meanwhile, the MACD shows a value of -0.7348, with the signal line at -0.7959, indicating a bullish crossover as the MACD is above the signal line.
The combination of neutral RSI and bullish MACD suggests mixed momentum, indicating that while the stock is not in a strong uptrend, there is potential for recovery if market conditions remain favorable.
- Key Resistance: $9.00
- Key Support: $7.00
Benzinga Edge Rankings
Benzinga Edge data shows SoundHound AI carries a strong Momentum score of 9.31, while its short-, medium- and long-term price trends are all flagged negative.
SOUN Shares Climb Tuesday
SOUN Price Action: SoundHound AI shares were up 6.90% at $8.36 at the time of publication on Tuesday, according to Benzinga Pro data.
Image: Shutterstock
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