Meta Platforms, Inc. (NASDAQ:META) is reportedly testing new paid subscriptions across Instagram, Facebook, and WhatsApp that would unlock premium features and expanded AI tools while keeping the core apps free.
Meta Tests Subscription Model Across Core Apps
Meta plans to roll out optional subscriptions that offer users a more advanced experience across its social apps, the company told TechCrunch.
The Mark Zuckerberg-led company said it will test different subscription features and bundles, with each app offering a distinct set of paid tools aimed at productivity, creativity, and control.
Meta said that free versions of Instagram, Facebook, and WhatsApp will remain available, with subscriptions positioned as optional upgrades rather than replacements.
Exclusive Features And Greater User Control
While Meta has not finalized the full feature list, early indications suggest Instagram subscribers may gain access to unlimited audience lists, insights into followers who do not follow back, and the ability to view Stories anonymously.
Paid features for Facebook and WhatsApp have not yet been disclosed.
The company said it will experiment with multiple offerings and adjust based on user feedback as subscriptions begin rolling out in the coming months.
AI Takes Center Stage With Manus and Vibes
Artificial intelligence is expected to be a major draw. Meta plans to scale Manus, an AI agent it recently acquired for a reported $2 billion, by integrating it into Meta products while continuing to sell standalone subscriptions to businesses.
Reverse engineer Alessandro Paluzzi has already spotted signs of Manus being added to Instagram.
Meta also plans to test subscriptions for AI-powered tools such as Vibes, its short-form video generation feature.
Vibes, which has been free since launch, will shift to a freemium model, with subscribers receiving additional video creation capacity each month.
Separate From Meta Verified
Meta said the new subscriptions will be separate from Meta Verified, which targets creators and businesses with features such as verification badges, impersonation protection, and direct support.
The new offerings are designed for a broader audience, including everyday users.
As subscription fatigue grows, Meta faces pressure to deliver compelling value.
Still, rivals such as Snap Inc. (NYSE:SNAP) have shown demand exists, with Snapchat+ surpassing 16 million subscribers.
Meta said it will continue refining its approach as it gathers user feedback.
The company is scheduled to announce its fourth-quarter earnings on Wednesday after the market closes.
Meta is showing a stronger short-term price trend but remains negative over the medium and long term, with momentum still weak, according to Benzinga Edge Stock Rankings.
Disclaimer:Â This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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