Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) subsidiary Google, in an unprecedented move, has started allowing users to change their @gmail.com addresses, according to an official Google support document.

Check out the current price of GOOG stock here.

Feature Currently Limited To India

Google states the email address changing feature is “rolling out slowly for all users,” meaning the option may not be available to everyone at the moment, according to the support page.

Tom’s Hardware noted that the support page appears in Hindi, further suggesting that the feature’s initial deployment is focused on Indian users.

How The Feature Works

Users with @gmail.com addresses can replace their existing address with a new @gmail.com address. The original address automatically becomes an alternate email, so emails sent to either address are received in the same account. All saved account data, including photos, messages, and previously sent emails, remains unaffected.

Users can use their old or new email address to log in to Google services like Gmail, Maps, YouTube, Google Play, and Drive.

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While the old Gmail address can be reused at any time, the new address cannot be used for another Google account for 12 months.

Through their Google account settings, users can also check whether their desired @gmail.com address is available.

Google did not immediately respond to Benzinga‘s request for comment on the timeline and global rollout of the Gmail address change feature.

Analyst Ratings, Trading Metrices

In December, analysts remained bullish on Alphabet. Citigroup (NYSE:C) maintained a Buy rating with a $350 target, while JPMorgan (NYSE:JPM) reaffirmed Overweight with a $385 target, reflecting confidence in Google’s growth and advertising revenue resilience.

Sundar Pichai-led company has a market capitalization of $3.8 trillion, with a 52-week trading range of $142.66 to $328.67.

GOOG has gained 60.16% over the past 12 months, demonstrating a strong upward trend. The stock is positioned at approximately 93% of its 52-week range, indicating it is trading near its highs and is well-positioned for continued growth.

With strong Momentum in the 92nd percentile and a Quality score of 93.23, Benzinga’s Edge Stock Rankings indicate that GOOG has a positive price trend across all time frames. Here’s how its momentum compares with other well-known names.

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Photo Courtesy: Koshiro K on Shutterstock.com

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.