Tesla May Be Done With Cybertruck, but This Company Wants to Keep It Alive — and Ross Gerber Is on Board

As Tesla Inc. (NASDAQ:TSLA) confirmed the winding down of the Cybertruck’s production, Unplugged Performance, an aftermarket tuner and parts company specializing in Tesla vehicles, has offered to take over the remainder of the company’s Cybertruck fleet, as well as produce a new three-row Cybertruck-based SUV.

Ross Gerber Backs Unplugged Tesla’s Offer to Take Over Cybertruck

In a post on the social media platform X on Tuesday, the official Unplugged Performance account offered to “take the Cybertruck line off your [Tesla] hands” and said that the tuner was in support of prioritizing the Cybercab.

“We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus,” Unplugged Performance said. The tuner said that the Cybercab would also get the “first call” for batteries.

“Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built,” it said, adding that it will build “the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler.”

Investor Ross Gerber quoted Unplugged Tesla’s post on X. “Free the tesla cybertruck,” the Gerber Kawasaki Wealth Management co-founder said.

Cybertruck’s Wind Down

The news comes as Tesla has said that it will wind down the Cybertruck’s production sometime next year to pivot towards the Cybercab. The Cybertruck, which saw criticism for its unconventional design, failed to live up to the EV giant’s expectations, with sales figures falling well below Tesla’s intended 250,000 annual production target.

Notably, the move further solidifies Tesla’s shift towards autonomy and robotics as the company has sunset the premium Model S and X units in California to prioritize the production of the Optimus humanoid robot, eventually targeting a million units per year.

Price Action: TSLA shares were up 1.53% to $385.60 during the overnight trading session on Tuesday, according to Benzinga Pro data.

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