In the fast-paced and highly competitive business world of today, conducting thorough company analysis is essential for investors and industry observers. In this article, we will conduct an extensive industry comparison, evaluating Airbnb (NASDAQ:ABNB) in relation to its major competitors in the Hotels, Restaurants & Leisure industry. Through a detailed examination of key financial metrics, market standing, and growth prospects, our objective is to provide valuable insights and illuminate company’s performance in the industry.
Airbnb Background
Airbnb is the world’s largest online alternative accommodation travel agency; it also offers booking services for boutique hotels, experiences, and hotel-like services. Airbnb’s platform offers over 9 million active accommodation listings. Listings from the company’s 5 million-plus hosts are spread over almost every country in the world. In 2025, 42% of revenue was from North America, 39% from Europe, the Middle East, and Africa, 10% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.
| Company | P/E | P/B | P/S | ROE | EBITDA (in billions) | Gross Profit (in billions) | Revenue Growth |
|---|---|---|---|---|---|---|---|
| Airbnb Inc | 39.79 | 13.18 | 8.07 | 10.57% | $0.93 | $2.98 | 16.54% |
| Royal Caribbean Group | 17.30 | 7.32 | 4.07 | 11.25% | $1.85 | $2.29 | 6.48% |
| Viking Holdings Ltd | 27.90 | 23.08 | 5.40 | 44.1% | $0.76 | $1.0 | 16.49% |
| Expedia Group Inc | 18.36 | 28.97 | 2.35 | 98.38% | $1.32 | $3.91 | 13.97% |
| Carnival Corporation Ltd | 11.66 | 2.51 | 1.33 | 14.14% | $2.98 | $3.81 | 3.46% |
| Hyatt Hotels Corp | 208.53 | 4.81 | 2.24 | 3.37% | $0.33 | $0.39 | 1.16% |
| Norwegian Cruise Line Holdings Ltd | 9.33 | 2.75 | 0.74 | 8.89% | $0.69 | $1.05 | 4.89% |
| Choice Hotels International Inc | 15.14 | 33.85 | 3.04 | 45.84% | $0.13 | $0.22 | 3.36% |
| Hilton Grand Vacations Inc | 20.47 | 2.54 | 0.58 | 1.04% | $0.16 | $0.35 | 7.27% |
| Average | 41.09 | 13.23 | 2.47 | 28.38% | $1.03 | $1.63 | 7.13% |
Upon closer analysis of Airbnb, the following trends become apparent:
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A Price to Earnings ratio of 39.79 significantly below the industry average by 0.97x suggests undervaluation. This can make the stock appealing for those seeking growth.
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The current Price to Book ratio of 13.18, which is 1.0x the industry average, is substantially lower than the industry average, indicating potential undervaluation.
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With a relatively high Price to Sales ratio of 8.07, which is 3.27x the industry average, the stock might be considered overvalued based on sales performance.
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The company has a lower Return on Equity (ROE) of 10.57%, which is 17.81% below the industry average. This indicates potential inefficiency in utilizing equity to generate profits, which could be attributed to various factors.
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The Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of $930 Million is 0.9x below the industry average, suggesting potential lower profitability or financial challenges.
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The company has higher gross profit of $2.98 Billion, which indicates 1.83x above the industry average, indicating stronger profitability and higher earnings from its core operations.
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The company’s revenue growth of 16.54% exceeds the industry average of 7.13%, indicating strong sales performance and market outperformance.
Debt To Equity Ratio

The debt-to-equity (D/E) ratio helps evaluate the capital structure and financial leverage of a company.
Considering the debt-to-equity ratio in industry comparisons allows for a concise evaluation of a company’s financial health and risk profile, aiding in informed decision-making.
By analyzing Airbnb in relation to its top 4 peers based on the Debt-to-Equity ratio, the following insights can be derived:
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When comparing the debt-to-equity ratio, Airbnb is in a stronger financial position compared to its top 4 peers.
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The company has a lower level of debt relative to its equity, indicating a more favorable balance between the two with a lower debt-to-equity ratio of 0.32.
Key Takeaways
For Airbnb, the PE and PB ratios are low compared to peers, indicating potential undervaluation. However, the high PS ratio suggests overvaluation based on revenue. The low ROE and EBITDA, along with high gross profit and revenue growth, may indicate room for improvement in operational efficiency and profitability within the Hotels, Restaurants & Leisure industry sector.
This article was generated by Benzinga’s automated content engine and reviewed by an editor.
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