Kustom Entertainment, Inc. (NASDAQ:KUST) shares are trending on Friday.

Shares of the Kansas-based live event production and ticketing technology company jumped 53.39% to $1.81 after the bell on Thursday.

In the regular session, KUST gained 9.26% to close at $1.18, according to Benzinga Pro data.

Heavy Short Interest In Play

KUST has short interest of 50.6% of its float, indicating a high level of bearish positioning among investors.

Deal Terms Sweetened

Earlier this week, Kustom amended its asset-purchase agreement with information technology security solutions provider Cycurion, Inc. (NASDAQ:CYCU).

The updated pact raises the deal’s valuation to $6.1 million and hands Kustom an immediate $250,000 non-refundable cash payment. Cycurion also canceled 2 million warrants, replacing them with $600,000 in Series H Preferred Stock carrying a 12% annual cumulative dividend and a $1.45 conversion price. The extended closing deadline is now Sept. 15.

Cycurion shares also moved sharply Thursday, surging 495.85% in the regular session to close at $1.61, according to Benzinga Pro data. The stock moved up 34.16% in the after-hours session.

Trading Metrics, Technical Analysis

Kustom Entertainment has a market capitalization of $739,700, with a 52-week high of $22.40 and a 52-week low of $0.85.

The Relative Strength Index (RSI) for KUST is 46.36.

Over the past 12 months, the small-cap stock has dropped 96.07%.

KUST is currently trading near its 52-week low.

The media stock’s long-term decline and weak market positioning suggest that continued pressure may persist.

Benzinga’s Edge Stock Rankings indicate KUST stock has a negative price trend across all time frames.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo: Gumbariya on Shutterstock.com