It’s been another eventful week for Apple Inc. (NASDAQ:AAPL), with the stock hitting record highs, foldable phone ambitions taking shape and Tim Cook approaching his final earnings call as CEO. Here’s a quick recap of the major Apple stories that came in over the week.
The Biggest Myth About Steve Jobs? Former Apple Executive Says Most People Got His Leadership Wrong
Former Apple executive Ron Johnson, who helped create the Apple Store and Genius Bar, pushed back on the idea that Steve Jobs was a controlling micromanager. Johnson said Jobs spent nearly a year building trust with him through regular calls before delegating retail decisions with confidence, saying he had “never worked for someone who delegated better.” The comments come ahead of Johnson’s new book, “Shop Different: How Retail Revealed Apple’s Genius.”
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Apple Stock Hits All-Time Highs: ‘End Of An Era’ with Tim Cook’s Final Quarter
BofA Securities analyst Wamsi Mohan reiterated a Buy rating on Apple with a $380 price target ahead of the company’s June-quarter results, calling investor focus on gross margins and Cook’s final quarter as CEO the key storylines. Mohan modeled Services gross margins near 76.5%, with potential to climb toward 80% over time, while flagging conservative iPhone revenue expectations tied to this year’s launch cadence. Apple shares had already touched all-time highs the prior week, up more than 50% over the past 52 weeks.
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AAPL Stock Hits Historic 11x Sales Peak Ahead of Tim Cook’s Final Earnings Call as Apple CEO
Apple touched an intraday all-time high of $334.99, pushing the stock to its richest valuation in company history as AI-driven optimism reshaped investor sentiment. Toni Meadows of BRI Wealth Management said Apple was once viewed as an AI laggard, but that perception has shifted. Shares were up more than 20% year-to-date and over 54% across the past year heading into Cook’s final quarter at the helm.
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Apple Could Seize a Quarter of the Foldable Phone Market in Year One
Counterpoint Research forecasts global foldable smartphone shipments will grow 21% year-over-year in 2026, with Apple projected to capture a 25% share in its debut year against Samsung Electronics Co. Ltd.’s (OTC:SSNLF) 32%. Huawei is expected to hold 24%, with Motorola and HONOR rounding out the field. Counterpoint’s Liz Lee said Apple’s entry will lift consumer awareness of premium foldables, though Samsung still holds an edge in product maturity and user experience.
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Apple Stock Trades Above Every Major Moving Average Heading Into Q3
Apple shares are trending higher ahead of the company’s Jul. 30 earnings report, trading above their 20-day, 50-day and 200-day moving averages, while the MACD indicates improving bullish momentum. Analysts expect third-quarter earnings of $1.89 a share on revenue of $108.86 billion, following a beat in the previous quarter.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Thanon Charoenkitviwat on Shutterstock
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