PENN Entertainment Inc. (NASDAQ:PENN) is trending Monday after the company announced the launch of theScore Bet Sportsbook & Casino in Alberta, alongside standalone theScore Casino and Hollywood Casino apps.

The Launch

The apps are now available across Alberta on iOS, Android and the web. The Alberta launch builds on theScore Bet’s earlier success in Ontario, bringing an integrated sports media and betting experience that combines live scores, news, stats and betting in one connected ecosystem. Alberta players will have access to same game parlays, player props, live in-game betting and a comprehensive online casino experience featuring hundreds of slots, table games and live dealer experiences, including Blue Jays Blackjack.

PENN Entertainment is also launching standalone Hollywood Casino and theScore Casino apps in the province. Hollywood Casino delivers a casino-first experience with an extensive portfolio of slots, table games, and live dealer content, while theScore Casino offers a dedicated casino app alternative to the all-in-one theScore Bet Sportsbook & Casino experience.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience.”

theScore Bet is the exclusive official gaming partner of the Toronto Blue Jays and Golf Canada, and an official gaming partner of the NHL and PGA Tour. To celebrate the launch, theScore Bet is introducing a series of fan experiences throughout the summer, including its Toronto Blue Jays Jersey Swap event.

PENN Shares Edge Higher

PENN Price Action: At the time of publication, PENN shares are trading 0.69% higher at $20.50, according to data from Benzinga Pro.

This illustration was generated using artificial intelligence via Midjourney.