Ford Motor Co. (NYSE:F) CEO Jim Farley on Thursday outlined the automaker’s renewed push towards expanding in the European market with multiple new vehicles and powertrains.
Seven New Vehicles, Including New Bronco, EVs
In a post on X, Farley outlined that Ford would be “launching 7 new vehicles for our European customers.” He then listed that Ford would bring the Ranger Super Duty, as well as the all-electric Transit City van, to the region.
Ford will also be bringing over “5 passenger vehicles” to Europe, “including a new multi-energy Bronco, an electric hatch, a small electric SUV, and two multi-energy rally-bred crossover models.”
Tesla, BYD In Europe
Ford’s European push comes as competitors like Tesla Inc. (NASDAQ:TSLA) recently posted sales growth in multiple markets in Europe, including France, the Netherlands, Denmark and Sweden. Tesla recorded triple-digit percentage growth in France, Denmark and Sweden.
Meanwhile, BYD Co. Ltd. (OTC:BYDDY) (OTC:BYDDF) recorded a surge in its exports, with European registrations rising over 155% in the first quarter of 2026. On the other hand, Stellantis N.V. (NYSE:STLA) is also targeting a renewed push toward the European market, with the automaker planning to launch Chinese EVs in Europe.
Ford’s Battery Push
Ford also unveiled a new, wholly owned subsidiary called Ford Energy, which will manufacture Energy Storage systems at its Kentucky facility, targeting the manufacturing of deployments worth 20GWh annually.
Ford’s push into the sector was backed by Morgan Stanley (NYSE:MS) analyst Andrew Percoco, who said that the unit could one day be worth $10 billion.
According to Benzinga Edge Rankings, Ford offers satisfactory Momentum and provides a favorable price trend in the short and long term.
F Stock Price Activity: Ford Motor shares were up 0.14% at $13.69 during the after-hours trading session on Thursday.
Check out more of Benzinga’s Future Of Mobility coverage by following this link.
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