Taylor Swift has taken a new legal step to protect her identity by seeking trademark rights for her voice and image as artificial intelligence deepfakes become increasingly sophisticated.
Swift Expands Legal Defense Against AI Misuse
According to filings submitted Friday to the U.S. Patent and Trademark Office, Swift’s TAS Rights Management applied to trademark two promotional audio clips featuring her voice, along with an image of the pop star performing onstage with a pink guitar.
The audio clips promote her 2025 album, “The Life of a Showgirl” and could help establish broader legal protections against unauthorized AI-generated content that imitates her voice.
In a blog post, trademark attorney Josh Gerben said the filings are “specifically designed to protect Taylor from threats posed by artificial intelligence.”
Why Trademark Law Could Become A New AI Battleground
Gerben noted that while right-of-publicity laws already offer some defense, trademarks may provide “an additional layer of protection” in combating fake endorsements, false advertisements and manipulated media.
“AI technologies now allow users to generate entirely new content that mimics an artist’s voice without copying an existing recording, creating a gap that trademarks may help fill,” Gerben wrote.
Celebrity Identity Protection In The AI Era
Swift’s filing follows similar moves by actor Matthew McConaughey, who in January told the Wall Street Journal that creating “a clear perimeter around ownership with consent and attribution the norm in an AI world.”
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo Courtesy: A.PAES on Shutterstock.com
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