Last week, Nikita Bier, head of product at X, highlighted the platform’s outsized popularity in Japan
Japan Emerges As X’s Strongest Global Market
Bier noted that the country leads globally in both daily active users and time spent.
He added that more than two-thirds of Japan’s population uses X monthly, calling it “one of the highest penetration rates of any social network in history.”
Jack Dorsey: ‘Almost From Year 1′
Responding to the post, Jack Dorsey, the co-founder and former CEO of Twitter, said that Japan’s dominance is not new.
“Almost from year 1,” Dorsey wrote, suggesting the trend dates back to the platform’s earliest growth phase.
Palmer Luckey Says This Is Why X Thrives In Japan
Palmer Luckey, known for Oculus and Anduril, pointed to a structural advantage: Japan’s writing system.
“It helped that they could fit a lot more into 140 characters than most nations!” he said, referencing the platform’s original character limit.
Because Japanese characters can convey more meaning in fewer symbols, users were able to share richer messages within tighter constraints — a factor that may have accelerated adoption.
Threads Tops X In Daily Users After Elon Musk Rebrand
Musk acquired Twitter for $44 billion in October 2022. He subsequently rebranded it as X. Last year, the tech mogul’s AI venture xAI acquired X and now the entity has been acquired by Musk’s space company SpaceX.
As of Jan. 7, 2026, Meta Platforms, Inc.’s (NASDAQ:META) Threads had 141.5 million daily active mobile users globally, surpassing X, which recorded 125 million.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo by Frederic Legrand – COMEO on Shutterstock
Recent Comments