Why MARA Holdings Shares Are Surging Friday

by | Mar 13, 2026 | General

MARA Holdings Inc (NASDAQ:MARA) shares traded higher on Friday. The move tracks a steady recovery in Bitcoin (CRYPTO: BTC) prices.

Bitcoin Recovery Boosts Mining Sector

The apex cryptocurrency climbed to $71,194.33, gaining 1.14% over the last 24 hours, according to CoinMarketCap data.

This recovery follows a broader uptick in digital asset sentiment. Markets reacted positively as Bitcoin maintained a 4.92% gain over the past seven days.

Broader cryptocurrency market momentum remains strong. Strategy Inc (NASDAQ:MSTR) also saw gains following massive Bitcoin acquisitions. Executive Chairman Michael Saylor recently noted on X, “You know there’s a delay between the time we buy the Bitcoin and the time Bitcoin goes to the moon.”

Short Interest Hits Critical Levels

Recent data shows short interest in MARA increased from 110.98 million to 114.36 million shares. Currently, 39.89% of the company’s public float is held short. Traders note it would take 2.64 days to cover these positions based on average volume.

Technical Analysis

MARA is trading 12.3% above its 20-day Simple Moving Average (SMA), but 18% below its 100-day SMA, highlighting a short-term rebound that still hasn’t repaired the intermediate trend.

Shares are down 22.90% over the past 12 months and are positioned closer to their 52-week low ($6.66) than their 52-week high ($23.45).

The Relative Strength Index is at 51.40, which sits in neutral territory. Meanwhile, MACD is at -0.0856 versus a signal line of -0.1833.

  • Key Resistance: $9.50
  • Key Support: $8.00

Earnings & Analyst Outlook

Looking further out, the next major catalyst for the stock arrives with the May 7 (estimated) earnings report.

  • EPS Estimate: Loss of 40 cents (Up from $-1.55 YoY)
  • Revenue Estimate: $190.64 million (Down from $213.88 million YoY)
  • Valuation: P/E ratio not meaningful (company is not currently profitable)

The stock carries a Buy rating with an average price forecast of $18.34.

Recent analyst moves include:

  • Macquarie: Outperform (Lowers Target to $26.00) (Mar. 4)
  • Clear Street: Hold (Lowers Target to $9.00) (Mar. 4)
  • HC Wainwright & Co.: Downgraded to Neutral (Feb. 27)

MARA Stock Price Activity: MARA Holdings shares were up 7.93% at $9.46 at the time of publication on Friday, according to Benzinga Pro data.

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