Why Are Strategy Shares Surging On Friday?

by | Mar 13, 2026 | General

Strategy Inc. (NASDAQ:MSTR) shares are trending upward in Friday’s premarket session. The move follows a recovery in Bitcoin (CRYPTO: BTC) prices.

The digital asset climbed 3.22% over the last 24 hours to trade at $72,180.87. Nasdaq futures are up 0.18% while S&P 500 futures have gained 0.21%.

Massive Bitcoin Acquisition Boosts Sentiment

Investor confidence grew following Strategy’s last week’s $1.28 billion Bitcoin purchase. The company acquired 17,994 BTC at an average price of $70,946. This marks the firm’s 11th consecutive week of accumulation.

Strategy now holds Bitcoin valued at $52.65 billion, exceeding its $47 billion market valuation.

Executive Chairman Michael Saylor commented on the price action via X on Thursday evening. “You know there’s a delay between the time we buy the Bitcoin and the time Bitcoin goes to the moon,” Saylor stated.

Capital Raises Fund Accumulation

The company recently sold $300 million in STRC preferred equity to fund further purchases. This record issuance supported the acquisition of roughly 1,420 BTC. Strategy recently raised the STRC dividend rate to 11.5% to maintain share value near par.

Technical Analysis

Strategy is trading 6.8% above its 20-day Simple Moving Average (SMA), but 20.1% below its 100-day SMA, which shows a short-term bounce inside a still-damaged longer-term trend.

Shares are down 47.83% over the past 12 months and are positioned closer to their 52-week lows than highs within the $104.17 to $457.22 range.

  • Key Resistance: $149.50
  • Key Support: $118.50

Earnings & Analyst Outlook

Looking further out, the next major catalyst for the stock arrives with the Apr. 30 (estimated) earnings report.

  • EPS Estimate: $-10.42 (Up from $-16.53 YoY)
  • Revenue Estimate: $126.54 million (Up from $111.07 million YoY)

The stock carries a Buy Rating with an average price target of $409.68. Recent analyst moves include:

  • B. Riley Securities: Initiated with Buy (Target $175.00) (Mar. 10)
  • BTIG: Buy (Maintains Target to $250.00) (Mar. 6)
  • Mizuho: Outperform (Lowers Target to $320.00) (Feb. 17)

MSTR Stock Price Activity: Strategy shares were up 3.09% at $141.58 during premarket trading on Friday, according to Benzinga Pro data.

Photo: T. Schneider via Shutterstock