Advanced Micro Devices Inc (NASDAQ:AMD) is is bolstering partnerships in Asia as AI memory demand soars and semiconductor competition heats up.
CEO Lisa Su will visit South Korea on March 18 to meet with Samsung Electronics Co Ltd (OTC:SSNLF) Chairman Jay Y. Lee and Naver CEO Choi Soo-yeon to discuss securing high-bandwidth memory supplies for artificial intelligence chipsets.
The meetings, which also include talks with Naver on expanding semiconductor supplies for data centers and developing next-gen AI infrastructure, come as companies like AMD and Nvidia Corp (NASDAQ:NVDA) scale up AI-related data centers. Su’s visit coincides with Nvidia’s GTC developer conference, set for March 16-19 in San Jose.
AI Boom Drives Competition For Advanced Memory
Surging demand for AI hardware has shifted the HBM market. South Korean chipmakers now have a lead in supplying components for next-generation Nvidia processors.
Samsung Electronics and SK Hynix are the exclusive suppliers of sixth-generation HBM4 memory for Nvidia’s upcoming Vera Rubin AI accelerator. This puts them ahead of Micron Technology Inc (NASDAQ:MU).
Nvidia reportedly plans to source most of the HBM4 supply from the two companies. SK Hynix is expected to provide about 70%, and Samsung about 30%. At the same time, Micron has struggled to meet the stricter technical requirements for the chips.
AMD Shares Rebound Amid Policy And Geopolitical Concerns
AMD and other semiconductor shares rebounded on Monday as investors evaluated geopolitical tensions, potential U.S. export restrictions on AI chips, and the company’s latest product developments.
The stock recovered from last week’s decline after discussions in Washington about tighter export controls on advanced AI chips and rising tensions tied to the U.S.–Israel conflict with Iran pressured the semiconductor sector.
AMD Price Action: Advanced Micro Devices shares were up 0.27% at $203.78 at the time of publication on Wednesday, according to Benzinga Pro data.
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