Coinbase (NASDAQ:COIN) CEO Brian Armstrong has sold $545.7 million worth of stock over nine months, with 88 sell orders and zero buys.

The Selling Spree

VanEck’s Matthew Sigel revealed Armstrong liquidated over 1.5 million shares between April 2025 and January 2026. 

The largest single-day disposal occurred June 25, 2025, when Armstrong offloaded 336,265 shares at $355.37 each.

The most recent sale happened January 5 when Armstrong sold 40,000 shares at $254.92, netting approximately $101.6 million. 

Meanwhile, Armstrong’s net worth dropped over $10 billion from a July 2025 peak of $17.7 billion, according to Bloomberg. 

His remaining $7.5 billion fortune stays tied to his 14% stake in the exchange he co-founded in 2012.

Other whales are selling too. Cathie Wood’s Ark Invest liquidated $17.4 million in Coinbase shares on February 5 while deploying $17.8 million into Bullish, a competing digital asset exchange.

The Analyst Split

Goldman Sachs upgraded COIN to buy on January 5 with a $303 price target, citing non-trading revenue growth as a buffer against market cycles. 

However, JPMorgan slashed its price target by 27% on Tuesday, citing lower trading volumes, “softness in crypto prices,” and decelerating stablecoin growth.

COIN Price Update

COIN closed 6% down yesterday after breaking critical support at $230-$240, a level that held multiple times. 

The Supertrend at $189.46 sits well above price in bearish mode, while the Parabolic SAR at $168.59 adds confirmation of downside momentum.

A descending trendline from $440 capped rallies throughout the decline. The breakdown below $160 exposes the $150-$155 zone currently being tested. 

Next meaningful support sits at $140-$145, followed by the psychological $130 level.

For recovery, COIN needs to reclaim $168-$170 where the SAR sits, then work toward the $190 Supertrend level. Breaking back above $230-$240 would repair severe technical damage.

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