What’s Going On With Hasbro Stock?

Hasbro (NASDAQ:HAS) stock surged Tuesday after the company released strong financial results for the fourth quarter and announced a new multi-year partnership.

• Hasbro stock is challenging resistance. Why are HAS shares at highs?

Q4 Earnings Beat Expectations

Hasbro reported adjusted earnings per share of $1.51, significantly surpassing the consensus estimate of 96 cents. Revenue also exceeded expectations, reaching $1.45 billion compared to the anticipated $1.26 billion, a 13.6% surprise. This robust performance was attributed to strong sales across its gaming and entertainment segments.

Additionally, the stock’s upward momentum was supported by recent strategic developments including a licensing deal with Amazon MGM Studios and a new multi-year licensing partnership starting with Warner Bros. Discovery Global Consumer Products.

Hasbro Inks Multi-Year Deal

Hasbro announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP), making Hasbro the global primary toy licensee for the world of Harry Potter and the upcoming HBO Original “Harry Potter” series.

Hasbro will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures and collectibles, interactive plush, board games and more.

“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, president of Toys, Games, Licensing and Entertainment at Hasbro. 

Hasbro Sets Optimistic Outlook

Hasbro set fiscal-year 2026 revenue guidance between $4.84 billion to $4.94 billion versus estimates of $4.75 billion. The company also announced a $1 billion share repurchase program.

“We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026,” said Chris Cocks, CEO of Hasbro.

HAS Stock Trades Above Key Levels

HAS Price Action: Hasbro shares were up 6.59% at $103.10 at the time of publication on Tuesday, according to Benzinga Pro data.

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