Over a hundred million people are set to tune into Super Bowl LX to catch the NFL championship game between the Seattle Seahawks and New England Patriots. Super Bowl commercials will also be a reason for people tuning in and some parents could learn about Trump Accounts for the first time.
Trump Accounts Featured in Super Bowl Commercial
Trump Accounts are now available for sign-ups for children born in 2025 through 2028, an initiative launched by President Donald Trump as part of the One Big Beautiful Bill.
Nonprofit Invest America is utilizing the large audience of Super Bowl LX to spread awareness of the Trump Accounts with a Super Bowl commercial set to air ahead of kickoff Sunday.
“This Sunday, on the world’s biggest stage, we’ll remind the nation that the American dream begins with our kids,” Invest America tweeted.
A preview of the ad was shared in the tweet and uses children to tell the story of the Trump Accounts.
“It could be my future,” one child says.
Children share their ages and what they want to do in the future, with plans ranging from becoming a nurse to going to college to saving for a house with a trampoline.
“That’s free money,” another child says of the Trump Accounts.
The ad invites parents to sign up for accounts to invest in the future of their children.
“We can all experience the American dream.”
Super Bowl commercials come with a cost of between $8 million and $10 million for 30-second spots this year, with Comcast Corporation (NASDAQ:CMCSA) having media rights to Super Bowl LX.
Treasury Secretary Scott Bessent recently said the commercial would air after the national anthem on Sunday, as reported by Newsweek.
Trump Accounts: The Details
Sign-ups went live for Trump Accounts in late January, aligning with the tax season.
Bessent confirmed that the accounts will “go live” on July 5, with one-time $1,000 contributions from the U.S. Department of Treasury going into accounts on that day.
The White House announced on Jan. 31 that over one million households had signed up for Trump Accounts.
The accounts allow for tax-free savings for children and the accounts are locked until each child turns 18. Trump Accounts allow for investment in market index funds with low fees and parents are able to make additional one-time, monthly or annual contributions to help the fund grow over time.
Some states have philanthropists matching accounts or funding accounts for children not eligible for the $1,000 contribution. Some companies have also pledged to match donations for their employees.
“This is a pro-family initiative that will help millions of Americans harness the strength of our economy to lift up the next generation. And they’ll really be getting a big jump on life,” President Trump previously said in June, as shared by Newsweek.
Robinhood Markets (NASDAQ:HOOD) is believed to be one of the favorites to land the role of trustee for Trump Accounts. The company was said to be preparing internally for the role, but could also be one of three companies selected by the Treasury Department, according to Bloomberg.
Other brokerages have shown interest in being involved in rollover accounts in a secondary role that could be less costly and still gain access to new funds and customers.
Photo: Shutterstock
Recent Comments