Crypto isn’t dying as a technology or market, it’s fading as a self-contained, identity-driven industry — and the future looks less like “crypto natives” and more like crypto quietly embedded into everyday systems, a thought leader argues,
What Happened: Venture capitalist Dougie DeLuca argued in a post on X that crypto has evolved into a closed loop built for insiders.
Growth tactics like airdrops and points recycled the same wallets, generating hype but weak retention. The result resembles a liquid casino or MMO—engaging, sometimes profitable, but capped.
DeLuca says crypto won’t disappear; it will dissolve. The lines between crypto, fintech, payments, AI infrastructure, and markets will blur.
“Crypto startup” stops being a useful label as mainstream builders adopt blockchain rails without crypto culture.
Many crypto-native apps stagnate, while adoption happens quietly elsewhere.
Also Read: Is Bitcoin Headed For ‘Bear Market Blues’? Just ‘Trade The Market You Have’, Expert Says
Why It Matters: DeLuca explained that the old playbook is failing.
Incentive-driven growth creates spikes, not durable users.
Scaling beyond natives hits hard realities—compliance, KYC, trust, and distribution.
Crypto’s future is to become the “backend of the world”:
- Infrastructure: Blockchains as boring but massive rails for payments, settlement, identity, ownership.
- Products: Normal apps that hide crypto and compete on UX, price, speed, and trust.
- Speculation: Still present, but contextual—not foundational.
Crypto’s “death” is the cost of success. Like the internet and cloud, it wins by becoming ubiquitous, invisible, and boring.
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