Shares of Ford Motor Company (NASDAQ:F) are trending Tuesday after the company announced an adjustment of its electric vehicle strategy and introduced a new battery energy storage system business.

What To Know: Ford is taking a $19.5 billion write-down of its electric vehicle business and will no longer produce certain larger electric vehicles because of lower-than-expected demand, high costs and regulatory changes. The company will instead shift electric efforts to smaller, more affordable vehicles.

Ford expects that by 2030, approximately 50% of its global volume will be hybrids, extended-range EVs and fully electric vehicles, up from 17% in 2025. The company said these strategic moves will make its Model e unit profitable by 2029 and will also improve profits in Ford Blue and Ford Pro.

“The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business,” said Ford CEO Jim Farley.

Ford’s new battery business intends to capture the demand for battery energy storage from data centers and infrastructure to support the electric grid. Ford will repurpose existing battery manufacturing capacity in Kentucky, which will help the company create a new, diversified and profitable revenue stream for Ford. The company plans to invest roughly $2 billion in the next two years to scale the business.

Ford also raised 2025 guidance for adjusted EBIT to about $7 billion and reaffirmed its expectation for adjusted free cash flow of $2 billion to $3 billion. The company noted that adjusted free cash flow is trending toward the high end of the provided guidance range.

F Price Action: Ford shares were initially higher by more than 1% following the announcement. The stock has since pulled back and is now down 0.22% at $13.63 at the time of publication, according to Benzinga Pro.

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