Visa Inc. (NYSE:V) on Monday announced the launch of its Stablecoins Advisory Practice, expanding its push into digital payments and blockchain-based settlement.
This new service, offered through Visa Consulting & Analytics (VCA), delivers actionable insights and guidance to help banks, fintechs, merchants, and businesses of all sizes navigate market fit, strategy, and implementation in the stablecoin space.
Notably, Visa has rapidly increased its settlement activity, reaching an annualized run rate of $3.5 billion as of November 30, as the stablecoin market surpasses $250 billion in total value.
More businesses are actively turning to Visa’s Stablecoins Advisory Practice to identify and seize emerging growth opportunities in this fast-growing market.
“Putting our members first has always been our mission, and we’re committed to exploring innovations that strengthen financial health and convenience for those we serve. Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so with the support of Visa, we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide,” said Matt Freeman, senior vice president, Navy Federal Credit Union.
Recent Partnerships
Visa’s advisory launch builds on a series of recent strategic moves in digital finance.
Earlier this month, the company disclosed a partnership with the Central Bank of Syria and local financial authorities aimed at helping integrate the country into the global digital economy.
Visa has also been expanding its regional presence through partnerships. It signed a strategic agreement with Circle Asia Technologies to support expansion in Vietnam.
Last month, Visa partnered with Aquanow to broaden its stablecoin settlement capabilities across Central and Eastern Europe, the Middle East, and Africa (CEMEA).
V Price Action: Visa shares were up 0.34% at $349.02 during premarket trading on Friday, according to Benzinga Pro data.
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