Visa Inc. (NYSE:V) is expanding its role in digital assets, launching a stablecoin advisory practice to help organizations determine whether stablecoins make sense for their payments and treasury operations.
Visa Launches Stablecoins Advisory Practice
The new Stablecoins Advisory Practice is housed within Visa Consulting & Analytics and will guide clients on market fit, strategy, technology and implementation, Fortune reported on Monday.
Carl Rutstein, global head of Visa Consulting & Analytics, said the initiative reflects growing demand from financial institutions seeking practical ways to integrate stablecoins into existing systems.
Regulatory Clarity Drives Institutional Interest
Interest in stablecoins has accelerated following the passage of the GENIUS Act earlier this year, which established a U.S. regulatory framework for issuing and overseeing dollar-pegged digital assets.
Payment companies and banks have responded by moving beyond experimentation toward real-world deployment.
Visa said its advisory clients are exploring use cases such as cross-border payments, B2B transactions and operations in countries with volatile currencies.
Early Clients And Use Cases Take Shape
The advisory practice already serves dozens of clients, including Navy Federal Credit Union, Pathward, and VyStar Credit Union.
Rutstein said some participants may move forward with stablecoin implementations, while others may conclude there is no immediate customer demand.
The company expects the advisory business to grow to hundreds of clients as adoption expands across both traditional finance and fintech.
Visa’s Stablecoin Activity Already Scales
Visa is not new to stablecoins.
In 2023, it piloted stablecoin settlement using USDC and now supports more than 130 stablecoin-linked card programs across over 40 countries.
Visa said its annualized stablecoin settlement volume has reached roughly $3.5 billion, underscoring that blockchain-based payments are moving from pilot programs into production-level usage.
Visa Breaks Trendline And Reclaims Upside Momentum
V Stock Price Dynamics (Source: TradingView)
Visa is trading near $348 after breaking above a short-term descending trendline that had capped price since October.
That trendline break marks the most important technical development on the chart.
The move followed a successful defense of the $320–$325 support zone, which aligns with the lower boundary of the rising channel and Supertrend support near $328.
Buyers stepped in decisively, turning the bounce into a confirmed breakout rather than a short-lived reaction.
The stock price has now re-entered the middle of the rising channel.
As long as Visa holds above the broken trendline and stays above $335, the breakout structure remains intact.
A drop back below $330–$325 would invalidate the move and return the stock to consolidation.
The RSI has pushed back into the mid-60s, signaling renewed strength without signs of exhaustion, leaving room for further upside.
Overhead resistance sits near $350.
A daily close above the $350–$355 zone would confirm continuation and open a path toward $375, which aligns with upper channel resistance.
- Support: $335, then $325.
- Resistance: $350, then $375.
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